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New submitter Geist3 writes "Forbes has an article by Venkatesh Rao asserting that the safest investment for both corporations and individuals is in software developers. Throwing money at talented coders now — even on random projects — will build relationships that are likely to pay off big in the future. 'In what follows, I am deliberately going to talk about the developers like they are products in a meat market. For practical purposes, they are, since the vast majority of them haven't found a way to use their own scarcity to their advantage.'" Read more of this story at Slashdot.