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eldavojohn writes "Describing Notifications as 'somewhere between email and IM,' Mozilla has announced this push technology as a way to receive notifications from websites without having to keep them open in your browser — as well as receiving them on your mobile device. A JavaScript API reveals early interface ideas by the team. This core concept is not new — both Google and Apple have their own push notification systems for Android and iOS respectively. However, 'It's important to note that this push notification system is distinct from the existing desktop notification mechanisms that are already defined in pending standards. The desktop notifications that websites like GMail and Seesmic Web display to Chrome users, for example, will only work when the website is left open in a tab. Mozilla's push notification system moves beyond that limitation.' Mozilla is attempting to take push notifications to the entire web for any website to use."